Haute Couture Meets Inclusivity: Inside House of iKons' Fashion Week London 2024
Photographed by: Ram Eagle Photoworks
Designed by: Tykorchélli
In the realm of luxury fashion, few events encapsulate innovation, diversity, and artistry as effortlessly as House of iKons Fashion Week London. Celebrating its landmark 10th anniversary this year, the event demonstrated once again why it remains a trailblazer in the global fashion industry. Founded in 2014 by visionary Savita Kaye, House of iKons set out with a singular mission: to elevate emerging designers and provide a global platform for creative voices. Ten years on, it has expanded its influence to fashion capitals such as Los Angeles, Beijing, Abu Dhabi, and Dubai—all while redefining fashion's core in the heart of London.
On Saturday 14 September 2024, as the opulent Leonardo Royal Tower Bridge Hotel gleamed under the city lights, over 1,000 attendees—including private clients, buyers, high-net-worth individuals, and celebrities—gathered for a show that promised to break boundaries. House of iKons delivered an exhilarating fusion of glamour, sustainability, and empowerment. This was more than just a runway; it was a revolution in luxury fashion.
Tykorchélli: Elevating Couture to New Heights
At the forefront of the show was Tykorchélli, the "Title Partner" for the anniversary spectacle. Revered for pushing the boundaries of haute couture, Tykorchélli is adored by global icons like Beyoncé, Katy Perry, and Jennifer Lopez. Earlier this year, the brand introduced The Royal Collection, unveiling a new era of interchangeable, luxury designs—from theatrical ensembles to refined formal wear.
However, it was The Diamond Collection that mesmerised the audience. This stunning series of bespoke gowns, abayas, and saris celebrated global cultures in an opulent display. Under the runway lights, each piece sparkled, accompanied by a live performance from Sam Tinnesz, transforming the show into a celebration of artistry and elegance. Tykorchélli’s commitment to craftsmanship and its philosophy of "Making a Statement" was unmistakable in every design, lifting fashion into the realm of personal expression.
Arabesque Boudoir: A Journey Through Time and Beauty
Maya Mosteghanemi’s Arabesque Boudoir was nothing short of an artistic triumph. Her latest collection, Noeud Papillon, took its cues from Renaissance Europe, blending influences from the Ottoman Empire and Britain into a harmonious ode to timeless elegance. Its centrepiece, Emma de Normandy, embodied regal strength and feminist ambition, adorned with cultured pearls, rhinestones, and quartz crystals.
Each intricate detail conveyed a deeper narrative of empowerment and grace. Celebrity stylist Ty-Ron Mayes, famed for his work with Tyra Banks, made an unforgettable runway appearance, further highlighting how Arabesque Boudoir masterfully marries classic opulence with modern allure.
Think Ocean: Redefining Sustainable Luxury
In a world increasingly driven by purpose, Think Ocean emerged as a beacon of sustainable fashion. The unveiling of its Water Lifestyle Clothing Range demonstrated how luxury can meet environmental responsibility with style. Each design conveyed a powerful message of eco-consciousness while remaining elegantly wearable.
With high-profile guests like actress Charlotte Kirk and denim mogul Donna Ida in attendance, Think Ocean proved that sustainability and luxury are no longer opposing forces but harmonious partners in shaping the future of fashion.
Benu Apparel: Celebrating Rebirth and Brilliance
Natassha Nogan’s Benu Apparel captured the essence of transformation and individuality. Each look radiated a sense of rebirth, urging wearers to embrace their inner brilliance. From couture bridal pieces to bold runway designs, Benu Apparelstood as a tribute to confidence and unapologetic self-expression, reinforcing the power of fashion as a vehicle for personal empowerment.
Schirin Style's: Futuristic Fantasy Meets High Fashion
Swiss designer Schirin Thoma, just 18 years old, astounded the crowd with her Anime Collection. Bold colours and futuristic silhouettes merged in a visually striking homage to anime culture and avant-garde fashion. The audience, including royalty like Princess Xenia of Saxony and Archduchess Herta-Margarete Habsburg-Lorraine, was spellbound.
As international singer Beatrice Turin performed live, Thoma’s collection offered a glimpse into fashion’s future—a space where whimsical fantasy and wearable art collide.
Indonesia Takes Centre Stage: A Halal Fashion Revolution
In a monumental collaboration, House of iKons joined forces with the Indonesian government to present the Indonesia Global Halal Fashion 2024. Five innovative Indonesian designers took to the runway, blending traditional textiles with modern sensibilities. Pioneers like Poppy Dharsono and Jeny Tjahyawati showcased collections that honoured Indonesia’s cultural heritage while embracing luxury fashion’s cutting-edge trends.
From exquisite fabrics to intricate motifs, the designers demonstrated how craftsmanship, sustainability, and inclusivity can seamlessly intertwine, offering a fresh perspective on how tradition can thrive in a contemporary fashion landscape.
A Show for the Ages: Redefining Diversity in Fashion
House of iKons stands apart for its unwavering commitment to inclusivity. This year’s runway celebrated models of all ages, shapes, heights, and backgrounds, setting a bold new standard for diversity in the fashion world. Whether it was the grand opening by House of Musa or the breathtaking finale by Poppy Dharsono, each segment underscored the limitless creativity and inclusivity that defines the event.
In an industry often bound by fleeting trends, House of iKons dares to lead—creating a space where art, beauty, and fashion coalesce in a groundbreaking celebration of individuality and expression.
The Future of Fashion is Here
As House of iKons closes its 10th-anniversary celebration, one thing is certain: this is not just a fashion event. It’s a global movement—a platform that transcends borders, industries, and conventions. With each collection, House of iKons challenges the status quo, proving that luxury fashion can be both sustainable and inclusive.
From dressing the world’s most iconic celebrities to championing eco-conscious fashion, House of iKons is not just reflecting the future of fashion; it’s shaping it. As the industry continues to evolve, this platform is leading the charge, proving that the future of fashion is as diverse as it is luxurious.